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Promoting Apps – How To
Successfully Promote Your New Mobile App
These days there are no shortage of apps for the iPhone, Android and other smart phones. For many mobile app developers, the focus is on building the best app possible. But when the time comes to get that app out into the world, it can be a much bigger challenge. This is where many app developers run into the limit of their expertise, and it often doesn’t matter how great the app you just finished building is, unless you have some marketing skills it could very well be lost amid the hundreds of other apps that are released every week.
Fortunately there are solutions. There are many savvy app marketers who have built a career on being able to consistently promote mobile applications on a variety of platforms, in multiple stores. There are many benefits to hiring someone to help you advertise and market your mobile application, and many services they perform in the course of helping you out.
One of the most important things an app marketer can do for you is help you with the presentation of your app on the app store. If you are using the iPhone app store, you have to understand that your app is being dropped amid literally hundreds of thousands of other applications. It’s important that you do something to help it stand out. In the beginning, this can be as simple as adding a picture or coming up with a very precise and efficient product description that lets your target audience know everything they need to know about your app in a short period of time.
But there’s more to the app store than ensuring your product description is eye-catching. It also has to catch the attention of the app store itself, and have credibility with the distributor. This will allow your app to surface at the top of the search results in your category or when keywords related to your app are searched. Achieving a higher ranking in the search results of your app store can be challenging, especially because every app store has a different algorithm and a different way of assessing the value of its apps, but a professional marketer would be able to get the job done.
Another thing they could accomplish is launching a web presence for your app, and a download page for mobile users. Imagine if whenever keywords related to your app were put into Google, your app was the first thing that anyone saw. This service alone can make an enormous difference in how your app was received. Not only would it widen your audience, it would also improve your app’s credibility and make prospective buyers more readily convinced that your app had something to offer them.
App marketers are great at creating hype and social media buzz for your mobile application, but they can also help it gain respect in more serious aspects of the app world, such as at review sites. By submitting your app to multiple review sites, you’re giving it a chance to gain more notice and have more prospective buyers directed its way. If you’ve built a great app and the reviews are positive, this is an excellent way to promote your app and ensure that as many people as possible have heard about it.
While it is possible to achieve some of these things on your own, it’s not easy and there’s no guarantee of success. The truth is, most app developers are great at producing creative and unique mobile applications but don’t have the expertise to get these apps out there. This accounts for the failure of many apps, but it doesn’t have to happen to you. If you’re interested in getting in contact with an app marketer, we’ve found some of the best in the business and we’re happy to connect you with them for a free consultation.
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